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In Q1 2025, the Houston real estate scene stayed hot. Our internal data shows a dramatic rise in listing-related activity compared to Q1 2024, including more sign installs, more removals, and a big jump in agents requesting add-ons like riders and branded materials.
And while the local pace is accelerating, national housing indicators suggest a more cautious tone. According to Zillow, price growth is cooling and buyers are gaining leverage, making it even more important for listings to stand out quickly and clearly.
Our internal data from Q1 2025 shows a clear uptick in real estate movement across Houston. With a 27.5% increase in active listings and over 23% growth in both sign installs and removals, the market is visibly more dynamic than it was a year ago. Meanwhile, the average time on market ticked up slightly, suggesting buyers may be browsing longer or negotiating more, prompting agents to double down on their visibility. The nearly 23% rise in additional services also highlights a shift toward more customized, competitive marketing tactics as inventory grows.
This shift toward more strategic, high-impact marketing lines up with what’s happening nationally. According to Zillow’s March 2025 forecast, U.S. home values are only expected to rise 0.6% this year. Meanwhile, sales volume will inch up just 1.1%, and many markets are still navigating affordability challenges. Conditions that make standing out more critical than ever. With buyers taking longer to commit and affordability still a challenge, agents are leveraging every tool available to make their listings shine.
In that kind of market, presentation is everything. And our Q1 data proves it, agents are investing more in signage, branding, and add-ons to draw attention to their listings. Directional signs, QR codes, premium riders, and faster turnaround times are no longer “extras”—they’re expectations.
The Houston market is moving, and buyers are taking their time, making it more important than ever to show up strong from the first glance. At Sign Boss, we help agents win attention and drive action with signage that works smarter. As we head deeper into 2025, now’s the time to lean into visibility, elevate your brand, and make every listing count. Let’s keep pushing forward, together.
What are your thoughts on the market? What else would you like to know? Shoot us your thoughts. We plan on sending out these unique market analysis reports regularly to help our agents better grasp what's been going on and more importantly what to expect.
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