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We analyzed our internal Houston-area data from 2025 compared to 2024, and the results were striking. Across the Greater Houston Area, our clients increased both activity and commitment to long-term service models. Not only did our numbers show higher yard sign installs and removals, but we also recorded a 30x increase in subscriptions.
For our clients, 2025 delivered strong growth. This positions Houston realtors well for what economists forecast will be a more active and more stabilized real estate market in 2026. Our data shows that success is increasingly tied to early visibility and readiness, not waiting for the traditional spring rush to begin marketing.
THE DATA
WHAT IT MEANS
Our internal data shows that demand is growing earlier in the year, not just during spring peak season. The increase in both installations (+15.8%) and removals (+17%) points to higher transaction volume across the Greater Houston Area, signaling a healthier, more active market overall.
Just as important, the near-parallel rise in installs and removals suggests faster job cycles and quicker listing turnover. Combined with our average turnaround time of less than 24 hours, this highlights a key advantage for Houston realtors who prepare early: when listings hit the market sooner, marketing must already be in motion.
The 30x increase in subscriptions among our Houston-area clients reinforces this trend. Realtors are no longer treating signage and visibility as last-minute tasks tied to spring listings. Instead, they’re building long-term, year-round readiness, ensuring they can act immediately when opportunities arise. For Houston realtors, this shift matters. In a market where buyers are re-engaging earlier and inventory is moving faster, waiting until spring to prepare means arriving late.
GENERAL ANALYSIS
As we plan for 2026, the Houston market is loosening but not exploding. 2025 delivered positive growth and market momentum, laying a strong foundation for what many economists now predict will be a more active and more balanced real estate market in 2026. According to the National Association of REALTORS®, existing home sales are forecast to increase around 14% in 2026 as mortgage rates ease and inventory begins to recover. One of the clearest signals for the coming year is stabilization in mortgage rates. Rates are expected to settle near or slightly below 6%, providing buyers and sellers with greater predictability. This stability helps push buyer demand that was previously hindered by borrowing cost uncertainty.
The market isn’t expected to “explode” overnight, but instead to move with controlled momentum. The HAR analysis captures this well: buyers are re-engaging, sellers are becoming more strategic, and transaction activity is beginning to accelerate without overwhelming volatility. The market isn’t “exploding”, it’s building steadily, rewarding those who treat preparation as a strategy rather than a reaction.
Our internal data suggests that 2026 will reward Houston agents who prepare ahead, not those who wait for the spring market to react. In a faster-moving Greater Houston market, success depends on having the right partners in place before listings go live. That’s where Sign Boss services make the difference.
Our clients don’t just rely on us for fast, reliable yard sign installations and removals, they rely on us to save time, reduce friction, and keep their focus where it belongs: selling homes and generating income. With average turnaround times of less than 24 hours, agents can move quickly without sacrificing professionalism or visibility.
Unlike traditional sign companies, Sign Boss offers full in-house print capabilities. That means:
In a market that’s stabilizing (not slowing), time is money. When your signage, printing, and installation are handled seamlessly, you gain back valuable hours to focus on what matters most: closing deals.
What are your thoughts on the market? What else would you like to know? Shoot us your thoughts. We plan on sending out these unique market analysis reports regularly to help our agents better grasp what's been going on and, more importantly, what to expect.
The data shows preparation matters. Request a quote today and see how we can help elevate your business in 2026.
Looking ahead to February, we’re planning a deep-dive analysis of proposed national and state legislation focused on corporate investment in single-family homes. Follow us on social media so you don’t miss it!
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